Coca-Cola's recent partnership with YouTube and Facebook brings us a kick ass advertising/entertainment/social media collaboration for Sprite called, "Green Eyed World". This campaign includes 5 minute weekly webisodes that follow the journey of an up-and-coming musician named, Katie Vogel. During each video, viewers are able to sign on using Facebook Connect to comment, vote on the content and interact with one another.
Sprite gets to communicate its strong brand values and Katie gains a large fan base. WIN!
Innovative, engaging and wonderful branding. Check it out:http://www.youtube.com/greeneyedworld
I think they almost nailed this perfectly. Great concept. Great integration of platforms. Great balance of content vs. branding.
ReplyDeleteMy only concern is after watching the first episode, it felt a bit too much like a not-really-reality-reality TV show. Once the boyfriend came into the picture and they broke up, it felt really scripted.
But overall great effort. I will follow this in the coming days/weeks. Good find!